Words at work
We all get stuck on the same thing: finding the right words.
The strategy lives in our head. The vision is real.
But, somehow, the phrase that holds it all together refuses to come.
My work is to create the conditions where it can emerge.
When does writing help most?
I work with founders, nonprofit leaders, boards and small teams when ideas are there — but the story, positioning, priorities or action plan are still blurry.
Clarify the vision
Turn scattered ideas into a clear direction, shared language and next steps.
Shape the story
Find the words that make your brand or project easier to understand.
Align the team
Use writing to surface assumptions, make choices and move to action.
How can I partner with you?
As a strategist.
Brand positioning, narrative frameworks, messaging architecture — for founders, executives, or teams aligning around a single story.
As a facilitator.
Half-day to full-day workshops with leadership teams. Built around real questions you're working on — using writing as a tool to surface, clarify, and decide.
As a writer.
Manifestos, founder stories, impact reports. When organizations need help putting their thinking on paper, I work alongside them.
“No matter what your career goals or path, this workshop with Candice is invaluable! Her step-by-step approach is unique and insightful. She gently guides you through the process of turning your dreams into a reality! This is such a gift!”
“We had the chance to attend one of Candice’s workshops, and it was a real success! She guided our group of 20 professionals with the process, inspired us, and helped us go beyond our limits to envision and design our desired future. I warmly recommend her if you want a sparring partner. ”
Let’s talk
Whether you’re a founder shaping a brand, a board reconsidering its narrative, or a leadership team in need of clarity - I’d love to hear about what you’re working on.
candice@bayroadstorystudio.com
LinkedIn
Hi there, I'm Candice.
MBA, twenty years in brand and marketing, serving on several non-profit boards, I'm also an author of short fiction in French, a stage actress, and a creator of writing workshops for kids and adults.
Several practices, one thread: what words can do when we let them work.